With 2012 now over, a New Year is upon us and it is time to finally welcome 2013! 2012 was a year that was filled with a bunch of different things. It started off by the New York Football Giants winning the Super Bowl (YES!), the Olympic Games, the Presidential Election, and many other notable events. Looking back on the past year, my life is completely different than it has ever been. I ended my collegiate soccer career, graduated from college, officially moved to Tennessee, entered into the real world, and finally realized why my dad always told me to not try and grow up too fast. It’s funny how that works.
It is interesting to me how when going through the year not much ever seems to change, but when you look back and reflect, so much is different. With that being said, I am going to list a few trends that have transformed the banking world in 2012:
- Mobile Banking – The Mobile Life 2012 study reveals that 50% of the world’s phone owners are either interested in mobile banking services or using them already, according to an article by The Media Online.
- Online Banking – A study done by ABA found that 57 percent of banking customers 55 and older said they prefer to bank online versus at a bank branch or via an ATM.
- Social Media – In an article on their website, DreamGrow, a social media and marketing resource firm, states that, “Banks are truly starting to use social media as platforms for one to one customer communication”.
Though these trends are likely to mature in the upcoming year, it will be very interesting to see what else 2013 has in store for the industry. Will it be Cloud Banking, branch atmosphere, or something completely different that will steal the show? I guess we will all just have to wait and see.